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Innovative Direct

Introducing Innovative Direct

A Smarter Approach to Readily Accessible, High Value, and Patient-Centered Healthcare

At Innovative Family Medicine, we are committed to providing readily accessible, high-value, and patient-centered healthcare. This includes increasing transparency in healthcare costs and offering alternative ways to access quality medical services. Our Innovative Direct membership plan is a monthly subscription model designed to reduce healthcare costs while providing unlimited office visits, access to our comprehensive primary care team, and deeply discounted supplies, procedures, and diagnostics such as blood work.
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Innovative Direct vs.
Same-Day Cash Pay

Innovative Direct is a monthly subscription that provides unlimited office visits, direct provider access, and significant discounts on labs, procedures, and diagnostics. Patients who require frequent visits, ongoing care, or want predictable healthcare costs may find this to be the best option.

Same-Day Cash Pay allows patients to pay for services at a 50% discount when payment is made at the time of the visit. This option may be most beneficial for patients who rarely utilize healthcare services but still want access and value without committing to a monthly membership. It provides an affordable way to receive care as needed, without the unpredictability of insurance-based billing.

Membership Costs

Start Up Fee Monthly Fee
$50 $30

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Using Innovative Direct to Manage Outstanding Balances

Another way to take advantage of the Innovative Direct model is for patients with high outstanding balances due to high-deductible insurance plans. We understand that healthcare expenses can add up quickly, and our goal is to reduce the burden of medical costs on you and your family. By enrolling in Innovative Direct, patients can access ongoing care at significantly reduced rates while also working toward reconciling outstanding balances in a manageable way.
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Hispanic Couple smiling while walking dog

Is Innovative Direct
Right for You?

While most insurance plans eventually cover 100% of costs after the deductible is met, many patients and families do not reach that threshold each year. Deciding whether to enroll in Innovative Direct or pay toward your deductible depends on your healthcare needs and financial situation.

If you are likely to surpass your deductible, it may be more beneficial to apply healthcare
expenses toward it, as insurance will fully cover services once the deductible is met. For
example, if you require surgery, ongoing specialist visits, or have experienced a
hospitalization, meeting your deductible may allow you to receive covered care at little to no cost for the remainder of the year.


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If you are unlikely to meet your deductible, Innovative Direct provides a more predictable, lower-cost alternative that ensures access to medical care without high out-of-pocket expenses. A healthy individual who only visits the doctor for routine checkups, an occasional illness, or basic lab work may benefit from the affordable monthly rate and discounted services while avoiding large, unexpected medical bills.

If you are not currently covered by an insurance plan, we still strongly recommend being
established with a primary care physician in the event of a health concern or problem. Having an established provider ensures continuity of care, timely medical guidance, and access to necessary treatments when needed. Innovative Direct offers a structured, cost-effective way to maintain that important relationship with a highly qualified and trustworthy medical team.

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Healthcare Options That Work

It is important to note that Innovative Direct is not an insurance product, and services received under this plan cannot be submitted for insurance reimbursement or applied toward a deductible. Patients who eventually meet their deductible may have their future medical services covered at 100%, whereas those in our cash-pay model will continue paying directly at discounted rates.

At Innovative Family Medicine, we accept all insurance plans, and our team is dedicated to helping you find the best option for your healthcare needs. If you have any questions or concerns, we are happy to help you explore the best healthcare solution for you and your family!

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